NaDI-CeRCLe, as an internationally recognized center, collaborates with renowned universities in Belgium and abroad, as well as with practitioners from various industries and public and non-profit organizations. These collaborations foster a rich exchange of ideas and advance innovative research in the fields of marketing and service management.
International collaborations and influence
The NaDI-CeRCLe research laboratory maintains active and privileged collaborations with many renowned national and international institutions, including:
- UCLouvain - Belgium
- Université Paris-Dauphine - France
- University of Ghent - Belgium
- University of Antwerp - Belgium
- Fordham University - USA
- University of Maastricht - Netherlands
- Texas State University - USA
- University of Canberra - Australia
- University of Cambridge - UK
- University of Surrey - UK
- University of Zaragoza - Spain
- Université Hassan I - Morocco
- Université Caddy Ayad - Morocco
- University of Cairo - Egypt
- IÉSEG School of Management - France
- Old Dominion University - USA
- Marist College School of Management - USA
- University of Reading - UKUni
- Radboud University - Netherlands
- University of Gothenburg - Sweden
- BI Norwegian Business School - Norway
- Katholieke Universiteit Leuven - Belgium
- University of Mons - Belgium
- HEC Liège - Belgium
Strategic partnerships
NaDI-CeRCLe works closely with the Leuven Institute for Management Research (LouRIM) at UCLouvain, notably through the Center of Excellence on Consumer Relations and Responsible Marketing (CERMA). This partnership led, in 2010, to the creation of a joint research laboratory, the Center on Consumers and Marketing Strategy (CCMS).
International influence
NaDI-CeRCLe enjoys a leading position in its research fields, with strong involvement in several prestigious international communities and associations, such as:
- AFM (French Marketing Association),
- AMA (American Marketing Association), PDMA (Product Development and Management Association).
In recognition of its significant contributions to the field of services, the laboratory has been officially designated a Center for Excellence in Service Research by the American Marketing Association and the SERVSIG associations.
Internationally recognized as a leading research center by the American Marketing Association (SERVSIG) and the Association Française de Marketing (AFM).

Professional partnerships
At NaDI-CeRCLe, we're proud of our collaborations with leading professionals and organizations. These partnerships play a key role in bringing academic research closer to practical applications, ensuring that our work in service marketing and management remains relevant and impactful. Examples of professional partners:
- Agoria Friends of the Blind
- ASD CRETH Namur DecathlonEqlaGroupe L. Delhaize (CORA)
- Hôpital Saint-Luc
- IBM Laboratoires OrtisTEC-SRWTUCMMagasins d'iciFondation Roi BaudouinBruxeoUNIPSOUNISOCVersoVille de Namur, and many others.
Together, we build bridges between theory and practice, to meet today's challenges and anticipate future needs.
NaDI-CeRCLe collaborations on the research portal
