Our researchers are internationally recognized for their groundbreaking contributions to service management, marketing, and tourism research. Their work has been awarded by leading academic conferences and journals, reflecting its significance in advancing knowledge and practice in these fields.

• June 2024: Best Paper Award at AMA-Servsig Conference, Kedge - Bordeaux
  Awarded to: Goosse, F., Hammedi, W., & Mahr, D.
• May 2023: Best Paper Award at the International Conference on Research Challenges in Information Science
  Awarded to: Deventer, C. & Zidda, P.
  Paper: Adoption of Virtual Agents in Healthcare E-Commerce: A Perceived Value Perspective
• 2021: Highly Commended Paper at Emerald Literati Awards (Journal of Service Theory and Practice)
  Paper: "Healthcare service users as resource integrators: Investigating factors influencing the co-creation of value at individual, dyadic, and systemic levels"
  Authors: Virlée, J., Hammedi, W., & van Riel, A.
• 2019: Outstanding Paper Award at the 8th Advances in Tourism Marketing Conference (ATMC)
  Paper: "Very Chic, Voyage Privé...Too good to be true? An analysis of managers' and consumers' perceptions of online luxury tourism"
  Authors: Geerts, A. & Masset, J.
• 2017: Bob Johnson Research Award for Best Research Paper, QUIS Conference
  Paper: "Gamification, a flawless strategy? The effect of losing a contest in a co-creation community"
  Authors: Leclercq, T., Hammedi, W., & Poncin, I.
• 2017: Elsevier Prize for the Most Innovative Paper at the 23rd EIRASS Conference, Edinburgh
  Paper: "The use of gamification mechanics to increase user and employee engagement in participative healthcare services: A study of two cases"
  Authors: Hammedi, W., Leclercq, T., & van Riel, A.
• 2017: Judge's Best Videography Award at the Association for Consumer Research (ACR) Conference
  Video: "Tomorrowland Festival – A Heterotopia of Deviation"
  Creators: Masset, J. & Decrop, A.
• 2016: Highly Commended Paper Award (Journal of Service Management)
  Paper: "Online Customer Engagement: Creating Social Environments through Brand Community Constellations"
  Authors: Hammedi, W., Kandampully, J., Zhang, T.T., & Bouquiaux, L.
• 2007: Emerald Outstanding Paper, International Journal of Wine Business Research
  Awarded to: Zidda, P.
• 2006: Best Paper Award, 3rd International Wine Business and Marketing Conference, Montpellier
  Awarded to: Zidda, P.

Our members actively contribute to academic and professional communities through various roles.

a. Editorial Boards of Prestigious Journals:

• Anatolia: Journal of Tourism Research 
• Carnets de la Consommation
• European Journal of Management and Business Economics
• Journal of Business Research
• Journal of Business Research
• Journal of Service Industries
• Journal of Service Management
• Journal of Service Marketing
• Journal of Service Theory and Practice
• Recherches et Applications en Marketing
• Recherches et Applications Marketing
• Tourism and Hospitality Management

b. Conference Organization

Our members actively contribute to the organization of leading conferences in marketing and service research.

• Let’s Talk About Service (LTAS)
  Alkire, L. & Hammedi, W. (2023, December 19). Impressions from LTAS 2023: Emerging paradigms in service research. Read more
• Association Française du Marketing (AFM) Conference
• Advances in Tourism Marketing Conference (ATMC). Read more
• Consumer Psychology of Tourism, Hospitality, and Leisure (CPTHL) Conference

c. Academic Appointments and leadership

• Invited Associate Editor, Journal of Service Management (2025)
  Hammedi, W.
• President, AFM (2020-2022) & International Vice-President (2022-2024)
  Decrop, A.
• Associate Editor, Journal of Service Marketing (2019 – Present)
  Hammedi, W.
• Honorary Distinguished Professor, African Network for Innovative Management (2018 – Present)
  Hammedi, W.
• Academic Scholar, Cornell University (2017 – Present)
  Hammedi, W.
• Co-founder & Co-chair, Let’s Talk About Service Doctoral Workshop & Conference (AMA-SERVSIG)
  Hammedi, W., Annouk Lievens (UAntwerp), & Bart Larivière (KULeuven)
• Social Media Coordinators, Journal of Service Management
  Nizette, F. & Goosse, F.
• Member, Association Belge du Marketing (BAM)
  Zidda, P.

d. Jury Membership and Award Committees

• Belgian Marketing Awards (2023 – Present)
  Jury Member: Decrop, A.
• Christopher Lovelock Career Contribution Award – AMA-SERVSIG ( 2024)
  Jury Member: Hammedi, W.
• Best Dissertation Awards in Service Management – AMA-SERVSIG (2020)
  Jury Member: Hammedi, W.
• Marketer of the Year (MOTY)
  Jury Member: Zidda, P.
• Belgian Marketing Awards (Two Editions)
  Jury Member: Decrop, A.

Our members are actively engaged in advancing education through leadership in academic programs, research initiatives, and collaborations with industry and nonprofit organizations.

• Network of Excellence in Service Management (MEA Region)
  Initiative led by: Hammedi, W.
  Funded by: European Commission – Erasmus +
• Certificate in Hotel and Tourism Management
  Directed by: Prof. Dr. Alain Decrop
  This program succeeded the Interuniversity Certificate in Tourism and Leisure Management, which trained over 200 professionals over a decade.
• Data Analytics Course & Collaboration with Fondation Roi Baudouin
  Led by: Deventer, C.
  Collaboration with: Social impact sector representatives
  Reference: Vergoni, L. (2025, January 15). Former pour agir : l’analyse de données au service du social. Université de Namur. Read more
• Innovation Project – Bloc 3
  Led by: Hammedi, W. & Masset, J.
  Reference: Vergoni, L. (2024, March 20). Innover face à la vulnérabilité: nos étudiants challengés. Université de Namur. Read more
• Festival du Film Étudiant sur la Consommation (FFEC)
  Organized in partnership with: Association Française de Marketing
  Objective: Showcasing student-produced video projects on consumer behavior in management courses. The festival fosters exchanges among students and faculty from various francophone institutions.
  Hosted at: Université de Namur (2022)

Our research center actively contributes to the dissemination of knowledge through multiple channels, fostering engagement with both academic and professional communities.

• YouTube Resource Channel : Our center has launched a dedicated YouTube channel featuring insightful resources for research and teaching in marketing.
• Research Blogs /videos : Our researchers actively translate their academic findings into executive and managerial insights, making cutting-edge research accessible to practitioners and industry leaders.
• Policy & Institutional Contributions : Our members actively contribute to governmental, institutional, and national studies or reports, shaping policies and advancing knowledge in service management and marketing.
• Conferences, Debates, and Scientific Outreach : Our members actively contribute to public discourse by participating in scientific debates, delivering keynote lectures, and engaging in workshops on various topics