NaDI-CeRCLe, as an internationally recognized center, collaborates with renowned universities in Belgium and abroad, as well as with practitioners from various industries and public and non-profit organizations. These collaborations foster a rich exchange of ideas and advance innovative research in the fields of marketing and service management.

International collaborations and influence

The NaDI-CeRCLe research laboratory maintains active and privileged collaborations with many renowned national and international institutions, including:

  • UCLouvain - Belgium
  • Université Paris-Dauphine - France
  • University of Ghent - Belgium
  • University of Antwerp - Belgium
  • Fordham University - USA
  • University of Maastricht - Netherlands
  • Texas State University - USA
  • University of Canberra - Australia
  • University of Cambridge - UK
  • University of Surrey - UK
  • University of Zaragoza - Spain
  • Université Hassan I - Morocco
  • Université Caddy Ayad - Morocco
  • University of Cairo - Egypt
  • IÉSEG School of Management - France
  • Old Dominion University - USA
  • Marist College School of Management - USA
  • University of Reading - UKUni
  • Radboud University - Netherlands
  • University of Gothenburg - Sweden
  • BI Norwegian Business School - Norway
  • Katholieke Universiteit Leuven - Belgium
  • University of Mons - Belgium
  • HEC Liège - Belgium

Strategic partnerships

NaDI-CeRCLe works closely with the Leuven Institute for Management Research (LouRIM) at UCLouvain, notably through the Center of Excellence on Consumer Relations and Responsible Marketing (CERMA). This partnership led, in 2010, to the creation of a joint research laboratory, the Center on Consumers and Marketing Strategy (CCMS).

International influence

NaDI-CeRCLe enjoys a leading position in its research fields, with strong involvement in several prestigious international communities and associations, such as:

  • AFM (French Marketing Association),
  • AMA (American Marketing Association),
  • PDMA (Product Development and Management Association).

In recognition of its significant contributions to the field of services, the laboratory has been officially designated a Center for Excellence in Service Research by the American Marketing Association and the SERVSIG associations.

Internationally recognized as a leading research center by the American Marketing Association (SERVSIG) and the Association Française de Marketing (AFM). 

Logos de Servsig et AFM

Professional collaboration

At NaDI-CeRCLe, we're proud of our collaborations with leading professionals and organizations. These partnerships play a key role in bringing academic research closer to practical applications, ensuring that our work in service marketing and management remains relevant and impactful. Examples of professional partners:

  • Agoria
  • Friends of the Blind
  • ASD
  • CRETH Namur DecathlonEqlaGroupe L. Delhaize (CORA)
  • Hôpital Saint-Luc
  • IBM
  • Laboratoires OrtisTEC-SRWTUCMMagasins d'iciFondation Roi BaudouinBruxeoUNIPSOUNISOCVersoVille de Namur, and many others.

Together, we build bridges between theory and practice, to meet today's challenges and anticipate future needs.

NaDI-CeRCLe collaborations on the research portal

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Previous collaborations

Our previous collaborations testify to our commitment to international research and our extensive academic network:

  • Prof. Laurent Arnone (University of Mons, Warocqué School of Business and Economics, Belgium)

  • Prof. Vera Blazevic (RWTH Aachen University, Technology and Innovation Management Group, Germany)

  • Prof. Dominique Crié (IAE, Université de Lille 1, France)

  • Prof. Gwarlann de Kerviler (Iéseg School of Management, France)

  • Prof. Nathalie Demoulin (Iéseg School of Management, France)

  • Prof. Christian Derbaix (Université Catholique de Louvain, Louvain School of Management, Belgium)

  • Prof. Maud Derbaix (Kedge Business School, France)

  • Prof. Anthony Di Benedetto (Temple University, Fox School of Business and Management, USA)

  • Prof. Jean-Marc Godart (University of Mons, Faculty of Engineering, Belgium)

  • Prof. Sachin Gupta (Cornell University, Johnson School of Management, USA)

  • Prof. Kenneth Hyde (Auckland University of Technology, New Zealand)

  • Prof. Jay Kandampully (Ohio State University, USA)

  • Prof. Metin Kozak (Mugla University, School of Tourism and Hotel Management, Turkey)

  • Prof. Bart Larivière (Gent Universiteit, Belgium)

  • Prof. Christina Lauche (Technical University Delft, School of Industrial Design Engineering, Netherlands)

  • Prof. Thierry Leiber (Université de Franche-Comté, France)

  • Prof. Annouk Lievens (Antwerp Universiteit, University of Antwerp Management School, Belgium)

  • Prof. Larry Lockshin (University of South Australia, Erhenberg-Bass Institute for Marketing Science, Australia)

  • Prof. Jean-Sébastien Marcoux (HEC Montréal, Canada)

  • Prof. Nil Ozcalgar-Toulouse (Université Lille Nord de France, IMMD, France)

  • Prof. Vinit Parida (Lelua University, Sweden)

  • Prof. Claude Pecheux (Université Catholique de Louvain, Louvain School of Management, Belgium)

  • Prof. Christine Petr (IEP, University of Rennes 1, France)

  • Prof. Dominique (Roux-Bauhain, Université Paris Sud, France)

  • Prof. Zuzana Sasovova (VU University Amsterdam, Faculty of Economics and Business Administration, Netherlands)

  • Prof. Dirk Snelders (Technical University Delft, School of Industrial Design Engineering, Netherlands)

  • Prof. Allard van Riel (Radboud University, Nijmegen School of Management, Netherlands)

  • Prof. Alain Bultez (Université Catholique de Louvain, Louvain School of Management, Belgium)

  • Prof. Katia Campo (Katholiek Universiteit Leuven (KULeuven), Belgium)

  • Prof. Els Gijsbrechts (Tilburg University, Faculty of Economics and Business Administration, Netherlands)

  • Prof. Russell W. Belk (York University, Canada)
  • Prof. Dominik Mahr (Maastricht University,Netherlands)