Society

• Hammedi, W. Invited expert European Commission "EU high-tech skills strategy: Fostering New Service Growth and Jobs Creation". European Commission Initiative
• Hammedi, W. invited experts- Digital Wallonia strategic plan
Hammedi, W. Board Member of the - Asbl coworking, Walloon Region Hammedi, W. Invited expert & member of the CA Living lab "Well"-healthcare - Walloon Region
• Sluyters, V. Member of the Cyber Made in Belgium Community
• Deventer, C. Invited expert & member of the Women in Digital working group - FOD Economie - SPF Economie
• Deventer, C. (2024). Social Role, Gender Role, and AI Diversity. Presentation at the Women in Digital event, FOD Economie - SPF Economie, Online.
• Deventer, C. (2024). AI for Good: How AI can help us develop a sustainable future. Presentation at the Digital Change with Ethics event, KIKK & Spade, Namur
• Decrop, A. : Prof. Dr. Alain Decrop is co-organizer of the RWET. Alain Decrop is the co-organizer (and UNamur official partner) of RWET (Rencontres Wallonnes de l'E-Tourisme which brings together nearly 200 tourism professionals in Namur every year. Find out more

Community

• Organization of conferences: LTAS, AFM, ATMC, CPTHL
• Hammedi, W. - Jury member of the prestigious Christopher Lovelock Career Contribution Award - AMA-SERVSIG
Zidda, P. Member of the Marketer of the Year Jury (MOTY)
• Hammedi, W. Jury member of Best Dissertation Awards - In service management - AMA SERVSIG
• Zidda, P. Member of the Belgian Marketing Association (BAM)
• Nizette, F. & Goosse, F. : Social Media Coordinators for the Journal of Service Management
• Hammedi, W. Co-founder & Co-chair of the Mentorship program "Let's Talk about Service" Doctoral Workshop /Conference of The American Marketing Association - SERVSIG with prof. Annouk Lievens (UAntwerp) and prof. Bart Larivière (KULeuven)
• Alkire, L. & Hammedi, W. (2023, December 19). Impressions from LTAS 2023: Emerging paradigms in service research. Retrieved from https://www.servsig.org/wordpress/2023/12/impressions-from-ltas-2023-emerging-paradigms-in-service-research/
• Decrop, A.: Prof. Dr. Alain Decrop was President of AFM for 2 years (2020-2022) and International Vice-President for 2 years (2022-24). Within this framework, he was able to set up a reflection on the need to develop marketing for a responsible society which resulted in a collaborative work available free of charge on the afm website
• Decrop, A.: Prof. Dr. Alain Decrop has been a member of the AFM since its inception. Alain Decrop has been a member of the jury of the Belgian Marketing Awards for the past two years, which aims to reward the best marketers, companies and marketing campaigns in Belgium

Our members are on the editorial boards of several prestigious and recognized academic journals, such as:

• Associate editor - Journal of Service Marketing
• Editorial Board of the Journal of Service Management
• Editorial Board of the Journal of Service Theory and Practice
• Editorial Board of Recherches et Applications Marketing
• Editorial Board of Recherches et Pratiques Marketing
• Editorial Board of Journal of Business Research
• Editorial Board of Journal of Service Industries

Research achievements

• June 2024: AMA-Servsig Conference (Kedge - Bordeaux): Best Paper Award (Goosse, F., Hammedi, W., and Mahr, D.)
• 2023 - Present: Decrop, A. has been a member of the jury for the Belgian Marketing Awards for the past two years. The awards recognize the best marketeers, companies and marketing campaigns in Belgium See the latest post on the subject
• 2021: Emerald Literati Awards- Highly Commended Paper from the Journal of Service Theory and Practice for the paper entitled "Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels" (Virlée, J., Hammedi, W. and van Riel, A.)
• 2019: The Outstanding Paper Award at the 8th Advances in Tourism Marketing Conference (ATMC) for "Very Chic, Voyage Privé...Too good to be true? An analysis of managers' and consumers' perceptions of online luxury tourism"(Geerts, A. and Masset, J.)
• 2017: The Judge's Best Videography award at the Association for Consumer Research (ACR) Conference for "Tomorrowland Festival-A Heterotopia of Deviation"(Masset, J. and Decrop, A.)
• 2018 - Present: W. Hammedi Appointed as Honorary Distinguished Professor - African Network for Innovative Management
• 2017 - Present: Academic Scholar Cornell University (Hammedi, W.)
• 2017: Best Research Paper Award (Bob Johnson Research Award) at the International Research Symposium on Service Excellence in Management (QUIS) Conference 2017 (for the paper entitled "Gamification, a flawless strategy? The effect of losing a contest in a co-creation community" (Leclercq, T., Hammedi, H., and Poncin, I.)
• 2017: Elsevier Prize for the Most Innovative at the 23rd EIRASS Conference on Recent Advances in Retailing and Consumer Services Sciences was held in Edinburgh, Scotland for paper "The use of gamification mechanics to increase user and employee engagement in participative healthcare services: A study of two cases" (Hammedi, W., Leclercq, T., and van Riel, A.)
• 2016: Highly Commended Paper Award from Journal of Service Management 2016 for the article "Online Customer Engagement: Creating Social Environments through Brand Community Constellations" (Hammedi, W., Kandampully, J., Zhang, T.T., and Bouquiaux, L.)
• Deventer, C., & Zidda, P. (2023, May). Adoption of Virtual Agents in Healthcare E-Commerce: A Perceived Value Perspective. Proceedings of International Conference on Research Challenges in Information Science (pp. 256-271). Cham: Springer Nature Switzerland. [Best paper award]
• Zidda P., Emerald outstanding paper in International Journal of Wine Business Research (2007)
• Zidda P., Best paper award - 3rd International Wine Business and Marketing Conference (Montpellier, 2006)

Education

• Hammedi, W. : Promoter of a Network of Excellence in Service Management in MEA region funded by the European Commission - Erasmus +
Decrop, A.Prof. Dr. Alain Decop is director of the Certificate in Hotel and Tourism Management (which itself took over from the Interuniversity Certificate in Tourism and Leisure Management organized over 10 years and which trained over 200 professionals). Learn more about the certificateor discover the latest LinkedIn posts
• Deventer, C. : Data Analytics course and collaboration with King Baudouin Foundation and social profit sector representatives. Vergoni, L. (2025, January 15). Former pour agir: l'analyse de données au service du social. University of Namur. Retrieved from https://www.unamur.be/fr/newsroom/former-pour-agir-analyse-de-donnees
Hammedi, W. & Masset, J.: Block 3 innovation project.Vergoni, L. (20 March 2024). Innovating in the face of vulnerability: our students challenged. University of Namur. Retrieved from: https://www.unamur.be/fr/newsroom/innover-face-la-vulnerabilite-nos-etudiants-challenges Decrop , A.: In partnership with the Association Française de Marketing, the Festival du Film Etudiant sur la Consommation (FFEC) aims to showcase video productions produced as part of various courses by management students. The festival is intended to be a day of exchange and interaction between students and colleagues from different French-speaking institutions. This festival was organized at the University of Namur in 2022.

Other

• Content creation

A video channel has been created on Youtube of useful resources for marketing research and teaching. Find out more

• Reflection (currently being pursued) on the image of marketing among the general public

With colleagues at AFM, Prof. Dr. Alain Decrop is pursuing this reflection, which notably led to an article on The Conversation. Find out more

• Conference appearances

Prof. Dr. Alain Decrop is a regular speaker at conferences to popularize and debate science for the general public, particularly in the field of tourism. Find out more