Management simulation - Business game

The business game as envisioned in the course is a group decision-making exercise. Using a computer-based management simulation (“business game”), students are entrusted with a virtual company and exercise all the management functions of a company (production, finance, marketing, HR, etc.) in realistic conditions (competition between companies and economic contingencies). Based on the baseline analysis, participants set medium-term goals and plans. They make decisions about all the functions of the company. The interaction of these decisions, those of their competitors and the economic and social situation influences the outcome of each company. On the basis of these results, successive decisions are made. At the end of the simulation, the course of the simulation and the results achieved are analyzed and discussed.

During the game, the virtual companies communicate in a written way (via memos, notes, reports) but also orally (via discussions or via formal presentations) with the various stakeholders of the company (general assembly, boards of directors, banks, trade unions, advertising agency, consulting firm, etc.).