But what drives so many people to spend several days in the mountains? That’s the question researchers set out to answer. “The popularity of multi-day hiking in the mountains continues to grow, and it’s certainly intriguing,” begins Alain Decrop. “Today, some destinations are even facing overtourism. We thought it would be interesting to understand what people are really looking for in this type of experience.” The researchers conducted a field study at a dozen mountain huts in the French Alps. This choice was no accident: mountain huts are an ideal place to meet hikers and gather their accounts after several hours of walking. For nearly a year, the team conducted in-depth interviews and ethnographic observations to understand what really happens during these trips. 

Although Alain Decrop did not participate in the field data collection, his role was crucial in analyzing the results. “The data was collected by our colleagues in Savoie, who were closest to the field. My role was to provide an outside perspective to analyze and interpret this data, linking it to theoretical concepts,” he explains. “When you’re less involved in the data collection, you can sometimes spot things that people immersed in the field no longer see as easily.” This complementary approach among researchers has led to a better understanding of what happens during a stay at a mountain hut. 

The study shows that backpacking in the mountains creates conditions conducive to letting go. Walking, the natural environment, and the simplicity of life in a mountain hut foster what researchers call “resonant availability”—a state that allows people to break away from the demands of daily life. 

This renewed openness allows people to take a step back from their lives, live more fully in the present moment, and view their surroundings with fresh eyes. “This disconnection then allows them to reconnect with themselves, with others, and with their environment,” summarizes Alain Decrop. “They regain a mental openness that offers them genuine space for reflection and peace of mind.” 

This research, conducted over nearly a year, led to a publication in *Recherche et Applications en Marketing* (RAM), one of the most prestigious scientific journals in the field. “The review process is particularly selective: only one in five or six articles is accepted,” notes Alain Decrop. “It’s a highly ranked journal, which attests to the scientific quality of our work.” Congratulations to Alain Decrop and all of his colleagues on this outstanding scientific recognition. 

INSIGHT OUT’s mission: to offer short, 4- to 5-minute segments featuring dynamic animation, a sometimes humorous tone, and a genuine commitment to clarity—all to make complex topics and concepts accessible without compromising their scientific rigor. 

The project arose from the convergence of two goals: that of Confluent des Savoirs, which sought to develop a video series to make research accessible to the general public, and that of Wafa Hammedi, a professor of innovation and services marketing in the Faculty of Economics, Management, Communication at Sciences Po (EMCP) and a member of the NaDI and NARILIS institutes, who was eager to raise awareness of the research conducted within her faculty. 

The first three episodes set the tone for the project. They cover topics as varied as satiety in gamified apps, artificial intelligence as a decision-making partner, and innovation in businesses. This is a way of showing that research at EMCP is not limited to a narrow view of management or economics, but also explores our digital habits, decision-making processes, organizational structures, and collaborative behaviors. In other words: presenting research in a new light, breaking the mold, and revealing its full interdisciplinary nature! 

With this first series, UNamur is also affirming a broader ambition: to share research beyond specialized circles and to showcase, from a fresh perspective, the richness of the work being conducted within the University. Because the adventure doesn’t stop there: following these first three videos produced in collaboration with the Faculty of EMCP, INSIGHT OUT is opening up to all UNamur faculties! Starting in September 2026, the Confluent des Savoirs team will be accepting new research proposals to highlight through this series!  

Check out the different episodes of the INSIGHT OUT series HERE 

Her research project, titled “Care or Control? Conceptualizing Smart Service System Paternalism Beyond the Technological Prism,” was selected as one of the best international doctoral proposals in marketing and management following a prestigious, large-scale competition. 

This distinction recognizes the scientific excellence and conceptual originality of the research conducted under the supervision of Professor Wafa Hammedi (University of Namur) and Professor Thomas Leclercq (IÉSEG School of Management). 

Specializing in services marketing, Sara Belghiti focuses on smart service systems, smart technologies, and the transformations they bring about in the relationships between individuals, organizations, and institutions. 

Her work explores, in particular, the relational, ethical, and societal dimensions of smart technologies. Her article on “smart service relationships” was recently published in the Journal of Service Management, a leading international academic journal in the field. 

A graduate of ESCP Business School, Sara Belghiti has also presented her research at major international academic conferences such as the American Marketing Association (AMA), SERVSIG, QUIS, and Frontiers. 

Organized jointly by the AMS Review and the Sheth Foundation, the DoCCA competition aims to identify the most promising conceptual work by doctoral students in marketing and management from around the world. 

Beyond academic recognition, the competition offers a prize funded by the Sheth Foundation and invites the winners to present their work at the annual conference of the Academy of Marketing Science (AMS), thereby providing exceptional international visibility within the global academic community. 

The top candidates receive personalized support from leading experts in the field, as well as mentors from the AMS Review, to facilitate the publication of their work. 

Through this distinction, Sara Belghiti contributes to the University of Namur’s international reputation in the fields of marketing and management research. 

Six researchers have been awarded doctoral fellowships to begin their doctoral dissertations: Rachel LAURON from the Faculty of Sciences; Océane WATELET, Vera NOVAK, Camille LAMBIET, Alionka WÉRENNE, and Théodore HARDY (who received his grant from ULB under a joint supervision arrangement with UNamur) from the Faculty of Philosophy and Letters. 

Researchers from Namur also achieved great success in securing research fellow grants. Seven of them received this postdoctoral funding. They are Eleonor CELORA, Nataliya PUCHENKINA, Jérémy ARTRU and Bernardino PITOCCHELLI from the Faculty of Philosophy and Letters; Romain MERTENS from the Faculty of Law; and David TALUKDER and François WOITRIN from the Faculty of Economics, Management, and Communication at SciencesPo (EMCP). 

In addition, two permanent F.R.S.-FNRS researchers at UNamur have been promoted to Senior Researcher: Francesca CECCHET and Yves CAUDANO, both members of the Department of Physics and the NISM Institute. 

The Télévie call for proposals also enabled Marc HENNEQUART to secure funding to begin research aimed at identifying the metabolic determinants of the response to arginine deprivation in pancreatic and colorectal cancers. 

Congratulations to them!