The aim is to master the main theoretical concepts relating to the three semiotic approaches presented. It also aims to acquire an analytical approach, using the concepts covered, in order to understand how meaning is formed in different communicative tools.
The theoretical content covers three main semiotics approaches: structural, pragmatic and cognitive. In order to anchor the theoretical concepts in concrete situations, the course proposes to work on a project. In articulation with the “Communication d’entreprise” course, students will respond to a request from a real client, and design and analyze a communication tool using the theoretical concepts.
The three main semiotic approaches form the theoretical framework of the course:
1) Structural approach
a. The fundamental model: general linguistics
b. To a structural semiology
2) Pragmatic approach
a. Enunciation
b. Deictic context
c. Relational contexte
3) Cognitive approach
a. The sign-thinking
b. Understanding from signs
- The Relevance Theory
- The Conceptual Metaphor Theory
-The Conceptual Blending Theory
The structure of the course includes sessions on theoretical content, workshop sessions in small groups, independent work by students and coaching in small groups. It consists of a theoretical part and a practical part.
Theoretical part: the content is presented (theory and analysis of examples) and discussed during collective sessions.
Practical part: students work in small groups during three workshops in order to design a communication tool for an external client.
Participation in the three workshop sessions and the group works presentation session (jury) is compulsory. Students are also advised to work on their project collaboratively outside the workshops, using the digital tools available to them.
Students have access to the syllabus (slides) and reference books. Texts are also available.
Students are evaluated through an individual oral examination. This is focused on mastery of the theoretical part and on the ability to analyze the communication tool produced by the students, on the basis of the analysis grids provided.
In addition, the quality of the communication tool produced by the small groups and its presentation to the jury is evaluated as a group work. Students' participation in the three workshops and the jury are taken into account in the evaluation. In case of absence, justification is required.
- Verhaegen Philippe, Signe et communication, Bruxelles, De Boeck, 2010
- Meunier Jean-Pierre & Peraya Daniel, Introduction aux théories de la communication, Bruxelles, De Boeck, 3ème édition, 2010
- Lakoff George & Johnson Mark, Les métaphores dans la vie quotidienne, Paris, Les Editions de Minuit, (traduit de l’américain par M. de Fornel), 1985
- Fauconnier Gilles & Turner Mark, The way we think. Conceptual blending and the mind’s hidden complexities., Basic Books, 2002
| Formation | Programme d’études | Bloc | Crédits | Obligatoire |
|---|---|---|---|---|
| Bachelier en information et communication | Standard | 0 | 5 | |
| Bachelier en information et communication | Standard | 3 | 5 |