Julie Masset

Julie Masset is a Lecturer in Service and Marketing Management and the international relations coordinator at the Faculty Economics Management Communication Politics (EMCP) at the University of Namur. She is a member of CeRCLe (Center for Research on Consumption and Leisure) and of CCMS (Center on Consumers and Marketing Strategy). She completed her PhD in economics and business administration at the University of Namur in 2015. Her thesis explored the processes through which meanings are given to tourist objects and how these meanings evolve through time and space. Taken together, her findings brought a holistic and dynamic perspective to the relationships between consumers and their special possessions. Her research interests include consumer research, qualitative methods, videography, and leisure and tourism marketing. Her works have appeared in edited books and leading academic journals, including Journal of Business Research, Journal of Travel Research, Tourism Management, Leisure Studies.