Julie Masset

Julie Masset is a Lecturer in Service and Marketing Management and the international relations coordinator at the Faculty Economics Management Communication Politics (EMCP) at the University of Namur. She is a member of NADI-CeRCLe (Center for Research on Consumption and Leisure) and of CCMS (Center on Consumers and Marketing Strategy) which she co-directed from 2021 to 2023. 

After completing her master degree in Business Engineering, she started as a teaching and research assistant at the University of Namur. She continued her PhD as an ICM fellow (Schulich School of Business, York University, Canada). She completed her PhD in Economics and Business Administration at the University of Namur and at the Intercollegiate Center for Management Science (ICM-CIM) in 2015. Her thesis explored the processes through which meanings are given to tourist objects and how these meanings evolve through time and space. Taken together, her findings brought a holistic and dynamic perspective to the relationships between consumers and their special possessions. 

She has been invited to teach at different Universities in Belgium (UCLouvain, UMons) and Business Schools in France (EDHEC Business School-Lille, Kedge Business School-Bordeaux).

Her research interests include consumer research, qualitative methods, videography, and leisure and tourism marketing. Her works have appeared in edited books and leading academic journals, including Journal of Business Research, Journal of Travel Research, Tourism Management, Leisure Studies.