Through this seminar, students will learn to manage an entrepreneurial project. They will develop a complete business plan for a new product or service.
The business plan analyses the proposal in terms of:
- the opportunity: the product/service and how it creates value to the customer;
- the market: market analysis, competition, socio-economic and technologocial environment;
- the instruments and resources needed: marketing plan, business systems (i.e.: organisation, production, logistics), human resource, financing;
- risks involved: analysis of the key hypotheses underlying the business plan.
