Customer experience is a key concern for companies today, as consumers become ever more connected and demanding. How can we meet these expectations while exploiting technological innovations? The shop+TECH conference, organized on January 30, 2025, invites you to dive into the digital tools capable of radically transforming customer relations, both online and in physical stores.
Explore the latest advances in augmented reality (AR) and virtual reality (VR) that are pushing back the boundaries of the shopping experience. These technologies are revolutionizing not only the customer journey, but also the way consumers perceive and appropriate products.
On the program: keynote speakers
- Thierry Jourquin: Discover HITT and dive into various concrete use cases created by XRintelligence and other players in the XR ecosystem. An exploration of the current and future applications of extended reality (XR) in retail.
- Laszlo Arnould, founder of PopulAR: Real-life cases made by the 40k creators of PopulAR's independent community, demonstrating the incredible potential of augmented reality (AR) to enrich the shopping experience, whether online or in physical stores.
- Jean-Nicolas Vandelac, representing Hoppin (Quebec): Direct from Quebec, he will present their platform focused on augmented tourism, illustrating how AR technology is transforming traditional sectors to offer unique immersive experiences.
- (To be confirmed) Mrs Ingrid Poncin, researcher at UCL: Thanks to her expertise, she will enrich the Q&A session following the presentations, providing a valuable academic perspective on the future of customer experience and immersive technologies.
Why attend?
The shop+TECH conference is a unique opportunity to understand how digital is redefining the boundaries between technology and human experience. Whether you're a retail player, innovator or simply curious, this evening will provide you with essential keys to anticipating and accompanying the major transformations in your sector.
The evening will close with a questions/answers session and a convivial moment of networking, perfect for exchanging ideas with the speakers and other participants.
The +TECH conferences highlight inspiring projects and achievements that combine traditional sectors and new technologies. In 2025, find three unique gatherings: shop+TECH, book+TECH, and money+TECH.
Join us for shop+TECH and let yourself be inspired by these new perspectives!
