• To understand the communication of organisations through its domains, its questioning, the processes implemented, operationalised through communication plans. • Enter into a collaborative logic with a view to producing a project that meets the communication needs of a real client • Reflexive analysis of group dynamics (management and communication students): the place of each person, their role, the collaborative arrangements made...
• Theoretical framework on organisational communication: Plenary sessions : • Is organisational communication a process? • The main areas • How did it evolve? Questioning and image strategy • Internal communication, external communication, "I love you, but I don't like you either". • What tools? Focus on the audit and the communication plan Contribution of scientific texts from the reading portfolio (via webcampus) • Resource articles related to the specific communication request • Project implementation : • Ownership of the client's request and universe • Reformulation of the request and proposal of a methodology (links between the theoretical inputs and the project) • Data collection and analysis • Synthesis of the whole process and construction of recommendations, presented through a written report (single deliverable) and an oral performance in public (jury)
• The evaluation will be mixed, in line with the methodology and according to the timetable presented at the start of the course • Individual assessment: 50%. • presentation of a theoretical contribution from the reading FP -> deliverable: support deposited on WC • active participation in courses, practical work, presentations, testimonies from professionals, and throughout the project • oral examination (in session) on the concepts studied • debriefing (in session) of the internal communication situations linked to the project -> deliverable: video capsule (30-45 sec audiovisual sequence) posted on WC (for 31/12) and answering the question: if there was only one element to be retained from the collaborative device of the business communication course, it would be... • Group evaluation: 50%. • Evaluation by sub-group on the contributions of the scientific texts to the project as a whole -> deliverable: collective production representing the useful contributions for the project and the objectives of the sub-group • Intermediate presentation to the client: reformulation of the request and methodology • Final jury to present the whole process and recommendations -> deliverable: public performance • Final written report -> single deliverable
• PPTs and references provided at the session and via webcampus
| Training | Study programme | Block | Credits | Mandatory |
|---|---|---|---|---|
| Bachelier en information et communication | Standard | 0 | 5 | |
| Bachelier en information et communication | Standard | 3 | 5 |