Acquire a good understanding of public affairs practices and activities with a special emphasis on the healthcare sector.
Explain the evolutions in the PA discipline over the last three decades;
Accurately assess the legal and economic environment that companies and NGOs as policy influencers have to deal with;
Evaluate the various ethical codes of conduct and legal regulations regarding interactions between government and public affairs officials;
Explain the differences in PA strategies used by private sector companies and NGOs;
Understand the basics of how to set up a successful PA campaign
Argue business defense strategies within strongly regulated political contexts;
Analyse and apply various methods used to influence policy outputs;
Recommend the most appropriate lobby strategy in given case studies.
The course will deal with the following major topics:
N/A
Ex cathedra and group work exercise
Reference are listed in the Power point presentations made available
| Training | Study programme | Block | Credits | Mandatory |
|---|---|---|---|---|
| Master in Pharmacy, Research focus | Standard | 0 | 4 | |
| Master in Pharmacy, Professional focus | Standard | 0 | 4 | |
| Master in Pharmacy, Research focus | Standard | 1 | 4 | |
| Master in Pharmacy, Professional focus | Standard | 1 | 4 |