Pricing and Revenue Management
- UE code ELOIM426
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Schedule
30Quarter 2
- ECTS Credits 5
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Language
Français
- Teacher Benoit Dries
This course thoroughly investigates the various aspects of pricing within a business context. The focus of the course is on the strategic, technical analysis as well as the organizational aspect. In addition, a brief introduction to the statistical/mathematical software R is given.
1 Develop the strategy of a company in terms of pricing
2 Set up pricing research using traditional marketing research tools
3 Analyse sales data to understand price sensitivity of the customers
4 Calculate optimal prices given price sensitivity and specific cost functions
5 Be proficient in R to do the calculations
Pricing theory:
• Strategic pricing
• Pricing of good versus pricing of services
• Price differentiation
• Pricing within the product cycle
• Incremental costs
• Competition & pricing
• Ethics & pricing
• Psychology of pricing
Price analytics:
• Typed of price-response functions
• Estimating price-response functions
• Price optimization
• Price optimization with constrained supply
• Auctions
• Estimating bid-response functions
Computer labs using the following software:
• R
end-of-term evaluation and continuous assessment
Training | Study programme | Block | Credits | Mandatory |
---|---|---|---|---|
Master 120 en sciences de gestion, à finalité spécialisée en Business Analysis & Integration | Standard | 0 | 5 | |
Master 120 en ingénieur de gestion, à finalité spécialisée en data science | Standard | 0 | 5 | |
Master 60 en sciences de gestion | Standard | 0 | 5 | |
Master 120 en sciences de gestion, à finalité didactique | Standard | 0 | 5 | |
Master 120 en ingénieur de gestion, à finalité spécialisée en Analytics & Digital Business | Standard | 0 | 5 | |
Master 120 en ingénieur de gestion, à finalité spécialisée en data science | Standard | 1 | 5 | |
Master 60 en sciences de gestion | Standard | 1 | 5 | |
Master 120 en sciences de gestion, à finalité didactique | Standard | 1 | 5 | |
Master 120 en ingénieur de gestion, à finalité spécialisée en Analytics & Digital Business | Standard | 1 | 5 | |
Master 120 en sciences de gestion, à finalité spécialisée en Business Analysis & Integration | Standard | 1 | 5 | |
Master 120 en sciences de gestion, à finalité didactique | Standard | 2 | 5 |