Students will receive theoretical courses and a portfolio of readings to familiarize them with different school of thoughts in strategic management. Various traditionnal strategic models are covered (SWOT, BCG, Porter, Ansoff, Mc Kinsey ...). Methodological tools for diagnosis, analysis, choice and strategic deployment are also taught. The role of consultant and strategic manager, good communication and relational practices in a negotiation framework, case studies of strategic successes and failures, the concepts of culture, identity and organizational image, the notion of leadership (principles of psychodynamic leadership), the notions of limited rationality, action and sensemaking are some of the other topics also discussed in this course.
The grade is based 100% on the group assignment. In a first part of the assignment (80%), students are invited to develop a full strategic analysis of a company, ranging for the strategic diagnosis and problem statement to the proposition of a new/revised strategy. Students are also invited to think about the implementation of the strategy, its overall feasability and relevance given the strategic envrionement. In a second part (20%), students are invited to review the work of another group to develop a critical view on their own document and discover others' piece of work. Students are invited to evaluate the relevance of the propositions, identify strengths and weaknesses of the work, quality of models used by the other groups, etc.
| Training | Study programme | Block | Credits | Mandatory |
|---|---|---|---|---|
| Master in Business Engineering, Professional focus | Standard | 0 | 3 | |
| Master in Business Engineering, Professional focus | Standard | 1 | 3 |