Learning outcomes

By the end of this course, the student should be able to: • Define the practice of "strategic management", its actors, its key elements • Define the strategic management process, its different stages, its objectives, and the difficulties associated with this activity • Provide conceptual and/or technical solutions to strategic management issues in an organisation • To approach the management problem with a critical view: to understand which strategic management tools are the most suitable, to target the strengths and weaknesses of the different theories studied in the lecture • Adopt a human perspective on the strategic management process and assimilate the basic concepts of ethical and responsible management • Develop a sufficient level of English (the course slides are in English, and the report is in French) The final report must be written in English. The course, however, is given in French).

Goals

Students will receive theoretical courses and a portfolio of readings aimed at familiarising them with different historical strategic models (SWOT, BCG, Porter, Ansoff, McKinsey...); methodological tools for diagnosis, analysis, choice and strategic deployment; the role of strategic consultant and manager; good communication and relationship practices in a negotiation framework; case studies relating to the history of strategic management.); methodological tools for diagnosis, analysis, choice and strategic deployment; the role of the consultant and strategic manager; good communication and relational practices in a negotiation framework; case studies relating strategic successes or failures and the foundations of these; the concepts of culture, identity and organisational image; the notion of leadership (principles of psychodynamics of leadership); the notions of bounded rationality, enaction and sensemaking...

Content

• Part I - The Foundations of the Strategy

• Part II - Diagnosis of the company and its environment

• Part III - Strategic Formulation

• Part IV - Prioritisation and Strategic Implementation

Teaching methods

The course is structured around two types of sessions: • Classic "ex-cathedra" sessions in which key strategic management concepts are presented and practical cases are discussed; • More practical sessions, with the teacher, in which students are central to the teaching and are invited to participate proactively. These sessions are also an opportunity for students to share their observations, to make progress on their group work or to ask t h e teacher questions for further study.

Assessment method

The assessment is based on a 30-minute group presentation, organized as an interactive exchange around a PowerPoint report prepared and defended live by the students.


  • Each group must develop a comprehensive strategic analysis of a company, ranging from the strategic diagnosis and problem statement to the proposal of a new or revised strategy.
  • The report must also address the implementation of the strategy, its overall feasibility, and its relevance given the strategic environment.
  • During the presentation, all group members must be able to answer any question asked by the instructors about the report. The document will be thoroughly examined and challenged.


In addition to the presentation:


  • Each student must take an individual multiple-choice test of 20 questions, covering the material included in the lecture slides.
  • A minimum score of 10/20 is required to validate this part. In case of failure, the grade of the test becomes absorbing and overrides the group work grade.
  • Students who fail the test must retake individually the failed parts during the second session.


All documents (PowerPoint report and presentations) must be prepared and delivered in French.

Language of instruction

French