In terms of knowledge, the course will enable students to:
In terms of know-how, the course will enable students to:
The aim of the course is to make students aware of the problem of reception in communication and to provide them with a theoretical framework for studying the behavior of media audiences, particularly through the concepts of interactivity and participation. Students will learn to go beyond a linear vision of communication in terms of simple and direct media effects, and to consider it instead as a complex process involving feedback between receivers, media and producers. The course therefore seeks to identify the main questions and current issues linked to reception in different fields of communication and for different media objects (news media, social networks, museums, TV series, digital platforms, etc.). At the end of this theoretical course, students will have acquired the foundations for thinking about interactivity with the media and the participation of the user-citizen within them.
The course is divided into four themes, corresponding to four ways of looking at media reception:
The course will address questions such as:
Who are media audiences? How do they behave? How do media build their audiences? What possibilities do the media offer their receivers in terms of participation and interactivity? To what extent are audiences involved in constructing the content or messages conveyed by the media? What is their power and what are their responsibilities as users-citizens of digital media?
The course is divided into four chapters:
Four workshop sessions (in small groups) are organized throughout the semester and supervised by an assistant. Each session focuses on a different chapter of the course, and explores the subject in greater depth through exercises and examples not seen in class.
The course is based on student participation. Each theme is approached on the basis of theoretical concepts and very concrete cases presented by the teacher and discussed in class with the students. Some topics may require prior work by the student, followed by collective work during the session. Multimedia supports (images, videos, web) are widely used. When the theme and timetable allow, experts are invited to explore complementary issues with students.
Supervision :
The final assessment of the course takes the form of a closed-book written exam, with questions covering each of the four chapters of the course. Sample questions are given in class in preparation for the exam.
The work carried out during the practical sessions and student attendance are assessed and form part of the overall grade.
As part of ongoing assessment, teachers may ask students to submit individual pieces of work, which will be used to fuel discussion of the topics covered in the course sessions.
The following materials will be made available to students:
Wherever possible, course materials will be posted in advance on Webcampus so that they can be used as notes supports.
| Training | Study programme | Block | Credits | Mandatory |
|---|---|---|---|---|
| Bachelor in Information and Communication | Standard | 0 | 5 | |
| Bachelor in Information and Communication | Standard | 1 | 5 |