Learning outcomes

Acquire a good understanding of public affairs practices and activities with a special emphasis on the healthcare sector.

Goals

Explain the evolutions in the PA discipline over the last three decades;

Accurately assess the legal and economic environment that companies and NGOs as policy influencers have to deal with;

Evaluate the various ethical codes of conduct and legal regulations regarding interactions between government and public affairs officials;

Explain the differences in PA strategies used by private sector companies and NGOs;

Understand the basics of how to set up a successful PA campaign

Argue business defense strategies within strongly regulated political contexts;

Analyse and apply various methods used to influence policy outputs;

Recommend the most appropriate lobby strategy in given case studies.

Content

The course will deal with the following major topics:

  • Public Affairs: the art of shaping the environment?
  • How the discipline has evolved
  • The Effective Lobbyist: what, why and how she does her job
  • Effective business defense strategies
  • Regulation, Enforcement and Ethics, around the globe
  • Public Affairs: the NGO vs the business perspective

Exercices

N/A

Assessment method

Written exam in the form of open questions
 
 
 

Sources, references and any support material

Reference are listed in the Power point presentations made available

Language of instruction

Français