This course, which is included in the "Services management" option, aims to broaden the scope of marketing courses in the area of services and recreation. The course discusses the traditional distinction between goods and services and considers its marketing and strategic implications. The features of specific types of services are described. A series of concepts regarding services are developed: process of servuction, relationship between service provider and client, experiential phenomena associated with the consumption of real-time services, customer satisfaction and measurement of service quality, internationalization of services...
