This project takes as its starting point the fact that the acclimatization of poetry to advertising communication has helped to reinforce its urban inscription, so that today it frequently appears on the walls of our cities, often through fragmentary quotations and isolated verses. It invites us to take these writings seriously and to question the forms, uses and functions of poetic inscription in contemporary urban space.
The aim is to distinguish between authorized inscriptions (commissioned frescoes, window poetry and other installations conceived in collaboration with public authorities) and "wild" writings (spontaneous, raw, ephemeral).
On the side of authorized writings, we find notably quotations from canonical works, but also unpublished works participating in the production of legitimized authors, created to adorn public buildings - which raises a series of questions: is poetry reduced in this case to a simple decorative function? Which texts/extracts are chosen, and in which locations? What forms are favored? Are we banking on formulas that function as "inspirational" or "feel-good " maxims or proverbs, on emblematic extracts aimed at maintaining a common heritage? Should these productions be seen as the manifestation of a soothing "artist capitalism", or can they be seen as mediations that make poetry visible, serving as a first contact and an incentive to discover complex texts? How is the exhibition of the text designed materially (typography, colors, articulation with illustrations, etc.)?
On the side of wild writing, not based on commissions and not benefiting from authorization, other forms and conceptions of poetry are activated, from lyrical slogans to ironic watchwords and from puns to absurd aphorisms. These statements come under the heading of a vivid word vaguely disruptive of the everyday in that it brings salience, playfulness, incongruity, that it de-routinizes.
This is not to overplay the gap between institutional and wild poetic writings: it's striking to observe the multiplication of writings banking on an imaginary of illegality and protest while making it possible to transfer them to other, more instituted and, above all, potentially more sellable media - so that it's also the gentrification(*) of wild writings that we'll be studying in this framework.
(*)Gentrification: the process by which the population of a working-class neighborhood makes way for a more affluent social stratum.